• The "Cold Girl" Makeup Trend Is Taking Over TikTok

    17 days ago - By Pop Sugar

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    The next time you venture outside in the cold and get a flushed face and chapped pink lips, just think: you inspired an entire makeup trend on TikTok. Yes, really, a new beauty wave called "cold girl" makeup is spreading on the video app. Right on the heels of the "crying girl" makeup trend , this chilled version is all about re-creating that rosy-pink look you get from spending a day outdoors in the winter months - without the wind burn or frostbite.
    According to makeup artist and beauty creator Zoe Kim Kenealy , this beauty trend is meant to boost serotonin levels and make you...
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