• Why Black Women Are Turning to the UK For Beauty Tips

    3 days ago - By Pop Sugar

    The beauty industry is in its global Gold Rush, having exploded into a multi-billion dollar business throughout the past decade. Despite the boom in new brands and products, Black makeup lovers still lack ample representation, shouldering the burden of fighting for their own visibility on shelves and screens alike. While they shouldn't have to, "UK Black girl makeup" is the viral beauty trend helping Black creators bridge the unnecessary gap for themselves.
    With 13 million views on TikTok and counting, the UKblackgirlmakeup hashtag is home to thousands of videos highlighting the trend...
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