• The U.S. Has Failed to Persuade Americans to Get Vaccines. Here's How It Should Course-Correct

    10 days ago - By Time

    The U.S. still hasn't reached a high enough level of vaccination to achieve “herd immunity” because vaccine demand is falling. While only months ago, it was hard to get an appointment , now vaccines are widely available and people just aren't getting them.
    This is a marketing issue: the federal government is failing to penetrate the key demographics that can get us over the finish line. America needs a vaccine chief marketing officer, with a smart marketing strategy, or the pandemic will never end. In fact, it could get worse as reopening continues and mask mandates end.

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