• What Beauty Brands Don't Want You to Know about “Anti-pollution” Skin Care

    7 monthes ago - By Coveteur

    When it comes to marketing, it's all about identifying the new buzzword along with the carefully crafted phrases that lure us in and convince us that a new product will solve all our skin-care woes. Lately, beauty companies are jumping on the “anti-pollution” bandwagon with a surge of niche products hitting the market that target urban dwellers with claims of deflecting free radicals , neutralizing pollutants, and shielding against environmental damage. But what really sets these products apart from the rest, and are they even worth our attention and money?
    To find out if the...
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