• What Will Beauty Shopping Look Like In 2021? We Asked the Pros

    27 days ago - By Pop Sugar

    "You can take small, quick whiffs if you need to smell the candles, but we ask you to try to keep your mask on at all times," the sales associate at a candle shop told me and the 20-person line behind me. This encounter is one of many - including lipstick swatching on white paper towels - that's become the norm for the beauty industry over the last 10 months of the pandemic.
    Figuring out how consumers can sample beauty products before buying has been a big hurdle for brands far and wide. The fact of the matter is, shopping for products is a lot easier in person. There is a joy in smelling...
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