Haircare and scalp treatments | Road to in-cosmetics Asia
2 years ago - By in-cosmetics
The haircare sector has transformed in recent years, with brands increasing investment in research and development to formulate new, effective, and safe products that respond to consumer demands. It is partly this approach that has resulted in an increasingly lucrative market, with the global haircare sector expected to reach $116.33 billion by 2024.
With thousands of products available, consumers have an abundance of choice when it comes to shampoos, conditioners, masks, serums, colourants and sprays, making the task of standing out in an overcrowded market, critical for success.
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