• L'oréal and start-ups invest in personalized cosmetics in Brazil

    2 years ago - By in-cosmetics

    Exclusive article for in-cosmetics Latin America
    Picture yourself at home receiving a box with shampoo and hair conditioning in personalized bottles with your name on them and with their content having been specially developed to cater for your hair needs. Does that sound good? What if, besides catering for your individual needs such as hydration and protection, you could also choose the colour and fragrance of your products?
    That is what the beauty start-ups specialized in cosmetics personalization have begun to produce in Brazil. Focused on a movement which has been growing in both Asia...
    Read more ...