• A Look At TikTok's Trending Scents

    11 days ago - By Pop Sugar

    In 2021, perfume sales skyrocketed by as much as 45 percent, according to reports from market research firm NPD Group , thanks to a boom in demand driven by the pandemic. Many people looked to pick up a slice of affordable luxury during extended periods at home, and fragrance was the easy way to do it. (That's even despite the spike in perfume prices by 15 percent due to the supply chain crisi s.) At the same time, this was when TikTok started trending , and pretty soon, PerfumeTok was born.
    Users began recommending their favorite fragrances, popular dupes, and when to wear them. Even...
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