• Lil Nas X's YSL Beauty Campaign Is Unapologetically Bold

    11 days ago - By Pop Sugar

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    On Sept. 22, YSL Beauty revealed Lil Nas X's first campaign as their new U.S. Ambassador, and the video will have you equal parts teary-eyed and cheering. The clip, soundtracked by an original song from the artist, shows Lil Nas X putting on different shades of lipstick from YSL's new "The Bold" line, which the brand claims is their most innovative and highly-pigmented formula to date. The song, which has yet to be released in its entirety, details the singer's plight to overcome his insecurities and be his most bold, authentic self.
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